Mission

To value and promote the representation and active participation of a community of women in the sector.

Purpose

We want to be agents of change. By challenging stereotypes, we will build a future where all women have the opportunity to thrive and lead.

Values

We value diversity, equality, and mutual respect. We believe collaborative work drives growth and innovation in the sector.

Vision

 To make the gaming and betting industry a space where women have equal opportunities, recognition, and leadership at all levels.