Luciana Hendrich, a journalist and lawyer with postgraduate degrees in Civil Law and Growth Marketing, is a partner at Hendrich Advogados and a co-founder of Hendrich Digital Content.
She also holds a degree in Business Administration and has expertise in Marketing, Press Relations, and Business Management. With a comprehensive view of the Brazilian market, she has been a consultant in online betting and gaming for 9 years.
Luciana led the first large-scale advertising campaign at Maracanã Stadium and OOH in Brazil with Netbet in 2017/2018. Additionally, she is the founder of the AbraJogo Association and AMIG – Women’s Gaming Industry Association.
